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Jul 28, 2011 Nathan rated it really liked it

I'm surprised at how much I enjoyed reading this volume. I was fifty-fifty more surprised at how much I found myself like-minded with the author.

When I recall of Frank Luntz I call up of a soldier in the army of conservative republican media pundits. I think of a friend of G Due west Bush and I recall of a guy whose every word I would question.

The book yet, although certainly political at times, was more than of what I would expect from a true social scientist. Most of it was pretty uncontroversial. Women answer bet

I'thousand surprised at how much I enjoyed reading this book. I was even more than surprised at how much I plant myself agreeing with the author.

When I think of Frank Luntz I think of a soldier in the army of bourgeois republican media pundits. I call back of a friend of One thousand W Bush and I think of a guy whose every word I would question.

The book however, although certainly political at times, was more than of what I would expect from a true social scientist. Most of it was pretty uncontroversial. Women respond better to ads that hope more time in their twenty-four hour period. The all-time time to advertise shaving cream is in the morning. Luntz had tons of data on advertising and how we spend our time, and the way he practical this data was almost always good.

In that location were some politics in there of course. I was surprised however at the occasional praise of Obama and criticism of the GOP. While his bourgeois politics were axiomatic, information technology wasn't propaganda writing like I expected. Information technology was served with a grain of table salt of grade, but I didn't need a salt factory.

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Mar ten, 2012 Rachel Bayles rated information technology really liked it

Generally adept. Parts exercise brand me wonder about the accuracy of polls. Just it's certainly a solid starting bespeak for trying to figure out what the hell is going on in people'due south minds. It paints a picture of an America that is in most ways less ignorant than you lot might imagine, but in some ways is scary. Hats off to Mr. Luntz for highlighting our hypocrisy. The last chapter made me call up kindly of the author. Mostly good. Parts do make me wonder about the accuracy of polls. Simply it'southward certainly a solid starting point for trying to figure out what the hell is going on in people'south minds. It paints a picture of an America that is in about ways less ignorant than you might imagine, but in some means is scary. Hats off to Mr. Luntz for highlighting our hypocrisy. The terminal affiliate fabricated me recollect kindly of the writer. ...more

I have been fascinated with opinion dynamics and polling since my work on my Political Sciencee caste. Many people assail it, but it is a legitimate tool in politics and business concern. It's important to understand what your clientele or taxpayers are thinking.

Dr. Luntz is a leader in the opinion inquiry industry. He gets a bad rap a lot of times by the left because he is oft friendly to bourgeois ideas. This is an first-class await by him at America as a whole.

There is a lot in here for any busi

I accept been fascinated with opinion dynamics and polling since my work on my Political Sciencee degree. Many people set on it, just it is a legitimate tool in politics and business organization. Information technology's important to understand what your clientele or taxpayers are thinking.

Dr. Luntz is a leader in the opinion research manufacture. He gets a bad rap a lot of times by the left because he is often friendly to conservative ideas. This is an excellent look past him at America equally a whole.

There is a lot in here for any business, political leader, and anyone who merely wants to understand the way Americans think. Information technology'due south of import to know your society and how yous fall into it. This book can be both depressing and encouraging depending on the topic. At times y'all see the greatness of America and who we are, and at times you see the absolutely hypocritical nature that we oft exhibit.

Luntz sums it up well in the conclusion of the text. "We are a nation of well-significant hypocrites." I totally hold, I meet it on a daily basis. I believe America is fixable, but it requires people to be intellectually honest about who we actually are. Information technology's time for us to face our contradictions. Many Americans but "feel" they know what a "majority" of other Americans believe. I would conjecture they don't. Pick up this book and find out more about who nosotros really are....really.

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I love data, surveys etc then alway savour Luntz's views. Some takeaways from the surveys:

In today's media people have reinforcing feedback loops that assert beliefs rather than inform them. Some stats on attendance at religous services being positively correlated with happiness (like to the data in Gross National Happiness). On handling employees: don't say things are "fair" and don't presume they know the condition of the company. Words that don't work: bailout, cuts in medicare spending. Words

I love information, surveys etc so alway enjoy Luntz's views. Some takeaways from the surveys:

In today'southward media people have reinforcing feedback loops that affirm beliefs rather than inform them. Some stats on attendance at religous services being positively correlated with happiness (similar to the data in Gross National Happiness). On handling employees: don't say things are "fair" and don't presume they know the status of the company. Words that don't work: bailout, cuts in medicare spending. Words that do work: rescue or recovery programme and decrease the growth in medicare spending. 90 percent of americans think they are smarter than the boilerplate American. We take most of our population walking around with a dead incorrect assumption.

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This review has been hidden because it contains spoilers. To view it, click hither. What americans really desire
Steve Wynn - don't copy others know what they are doing and surpass it.

Don't take to exist 1st simply have to reevaluate how to be the all-time.

Idea no loss system for auto keys

Energy better efficiency practise more with less

90% of americans drive
v% public transportation
Anything to improve driving feel

Few products to non sound like cafe
remind customers what you've done

Good words
Technology state of the art
Bold action now
Diversity reliability
Long term
Comprehensive

We stan

What americans really want
Steve Wynn - don't copy others know what they are doing and surpass it.

Don't take to be 1st merely have to reevaluate how to be the best.

Idea no loss organisation for auto keys

Energy better efficiency do more with less

ninety% of americans drive
5% public transportation
Annihilation to improve driving feel

Few products to non sound like buffet
remind customers what you've washed

Good words
Engineering state of the art
Bold activeness at present
Diversity reliability
Long term
Comprehensive

We stand behind our …
Efficiency
Manufacturer = crafter
Connection - mac people

Turn off phone during dinner

Marketer thought Repackage kid pleasures for adults

Costless time
39% read books
23% embankment
22% cards
18% lath games / bars
14% crossword puzzles

100s of entertainment tv channels

Sex
25% i-ii partners
40% iii-x
12% 30 partners or more

63% lost virginity 18 yrs or younger
25% involved in threesome
Over l% at least 1x per week
Republicans more satisfied
No diplomacy

Intelligence
Sexiness
Beauty

Products brand piece of cake to admission and like shooting fish in a barrel to apply

Give people more fourth dimension

Market every bit a daily amount
Dollar a twenty-four hours instead of $30 a month

Plug and play is most important in products. Why apple tree is growing so fast.

Need $250,000 annual income in large cities to live great life
Small towns like niggling stone $125,000

Women food prep
Men exercise and sports
Elderly 65 min reading 20 min pc

Human relationship people 30%
Spenders on others

Spiritual 25%
Older cars no stuff
Lonely people

Health 18%
Younger
Whole foods jamba juice

Command 12%
Unpleasant more than times less hassle
Intellectual
Everything planned out
Nether 50
Newest all-time of everything

Financial security people 11%
Fastest growing
Unhappy and dissatisfied
Miserable in mess
Judge themselves based on others
Own rent or lease
High expectations on service
Lots of material appurtenances for condition statement not enjoyment

4% unranked

Americas not workaholics
Americans a career
Making a difference, desire to exercise, keeps you up at night

People with careers don't change that often

Worst thing equally employer
Promise what you cant deliver
Preach what you don't practise

Mission stmts
Why company exists created why employees do what they practise
Want commitment not pledge

Suffer together employees n mgt
Can you teach me how to practise it correct

Corporate mentoring all employees should have special connectedness non direct superviser

Respect and reward
Proceed people in the loop
Recognition is thanking people in front end of others

People trust entrepreneurs
Passion and inspiration

Gen 2020 workplace
Adventure
Boring conformity
Celebrate
Champion
Diversity
Focused inventiveness
Freedom
Impact
Shatter expectations
Inspire
Passionate

Millenials rights
Equality
Opportunity

All rights
Freedom
Opportunity
Justice
Commonwealth

Public schools
i. Parent influence
2. Correct of public schools
3. Safe drugs violence
4. Child centered measure learning non educational activity
5. Equality
vi. Not what childs taught What child learns
7. Basics - reading writing math history
viii. Global contest
9. Accountability
x. National education policy

Flexible focused creativity

Tips kids
1. Dinner 5x per week
2. Attending Weekly religious service
3. Checking hw daily
iv. Enervating of truth and getting information technology
5. Participating in team sports
6. Going on a 1 calendar week holiday disconnected from phones. Off.
7. Spend tine with them periodically. Connect on social media

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A fairly quick read despite "dry" textile. I enjoy listening to Frank Luntz speak more than than I enjoyed his book. I felt like he was cramming too much information into each chapter. I had to take sabbatical subsequently the first two chapters. Oddly enough, I do like his stream of conscious writing style. I just felt and editor could have helped shape this book more and kept the page count the same but created more than capacity. Some information technology probably had to do with his summaries at the end of each chapter, but tha A fairly quick read despite "dry" fabric. I enjoy listening to Frank Luntz speak more than I enjoyed his book. I felt similar he was cramming too much information into each chapter. I had to accept sabbatical later the first two chapters. Oddly enough, I do like his stream of conscious writing style. I just felt and editor could take helped shape this book more than and kept the folio count the same but created more chapters. Some it probably had to do with his summaries at the end of each affiliate, but that could nevertheless work with shorter chapters on diverse aspects he was detailing.

I found the affiliate on religion very telling. At that place are a lot of people who tin't stand religious people. I'm a Christian and have a hard time with hypocrisy myself. I'd say myself and all Christians are hypocrites all of the time as we all sin. Simply I get why some people who don't believe in God end up getting annoyed with people who claim to be Christian or "religious" (whatsoever that ways) as they are but obnoxious about it. Every bit if they are trying to please Man and not God. But that aside, there are quite a few people in this country who accept taken information technology upon themselves to shun organized religion, simply specifically Christianity at every opportunity. Where Luntz's inquiry comes in is the demonstration that Americans value their Liberty of Speech and Liberty of Organized religion. They also appreciate and desire to conserve family unit and traditional morals/values. And according to his research, traditional marriages with children are happier and higher functioning that families that don't have that as their core.

Fifty-fifty if atheists find a manner to be bellyaching and offended past that chapter, Luntz also shines a calorie-free on the idea of beingness nice to other is a value, but when it is untethered from Judaism and Christianity information technology makes it much easier for those values to shift over fourth dimension... or shift all the time (situational ethics). Regardless, Christians reading this book may want to reread that affiliate and call back about where their priorities are. Additionally, his #3 conclusion is losing our religions in America is very dangerous. And that those who don't believe should be conscientious in wishing away the influence of faith, specifically Christianity, or they are going to exist in for a large surprise on how everyday life works without that moral compass.

Good book, just not not bad. As some other reviewers have mentioned, I wish I had read this book closer to the time information technology was released. Maybe I would have given it a "iv" instead of a three? The content would have fabricated more than meaningful going into the 2008, 12, and xvi Presidential elections. I'chiliad sure if he was able to do another extensive survey that would bode well for many politicians, business owners, colleges, and various groups who need to know the information Luntz is gathering to brand amend strategic decisions.

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Dr. Frank Luntz presents focus group results on ordinary Americans preferences in politics, TV, music . . . . He goes so far every bit to tell us how to be a parent and lectures on the importance of religion. Much is interesting and useful; for example, the shocking stats on obesity.

Lots of scattershot interesting tidbits. [I was taken in by the elevator, burn, and re-create of songs that is just likewise hard to control for the music industry.] Some is trivial, if not hundred-to-one; for example, church-going people havi

Dr. Frank Luntz presents focus group results on ordinary Americans preferences in politics, Television, music . . . . He goes so far every bit to tell united states how to be a parent and lectures on the importance of faith. Much is interesting and useful; for example, the shocking stats on obesity.

Lots of scattershot interesting tidbits. [I was taken in by the lift, burn down, and re-create of songs that is simply also hard to control for the music industry.] Some is lilliputian, if not doubtful; for example, church-going people having more satisfying sex activity lives. Distressing, I'm non ownership that! How often y'all've cleaved the 7 Deadly Sins gets away from serious sociology.

Politicians should note the corporeality of emphasis people put on didactics. Putting priorities in club: 1) education, 2) law, 3) hospitals.

Easy, lightweight reading.

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Dr. Frank I. Luntz draws on feel as a surreptitious shopper, focus group runner, and consultant in industries as varied equally automotive, financial services, and more. While much of this 2009 book talks about the rise of Obama, the wisdom from manufacture and of the American consumer has much broader value and keeps this work from beingness very dated. Certainly entrepreneurs and marketers will find much value here. There is sociological cognition in the assessment of thoughts and motivations of the tech-due south Dr. Frank I. Luntz draws on experience as a secret shopper, focus group runner, and consultant in industries as varied equally automotive, financial services, and more. While much of this 2009 volume talks almost the rise of Obama, the wisdom from industry and of the American consumer has much broader value and keeps this piece of work from being very dated. Certainly entrepreneurs and marketers will notice much value here. There is sociological noesis in the cess of thoughts and motivations of the tech-savvy young and the politically of import seniors. Luntz leads this all and summarizes to a family unit values and back-to-organized religion culmination that doesn't reach me while I very much appreciate his impressive insights into workings of the American consumer and voter. ...more

Jul 16, 2019 Steve rated it liked information technology

I wanted to similar this considering it'south in my field of study and Luntz seems like an interesting guy even if I don't always agree with his politics. Only I couldn't get a thread. It just seemed like a jumble of observations and I got bored. I wanted to similar this because it's in my field of study and Luntz seems like an interesting guy even if I don't always concord with his politics. But I couldn't become a thread. Information technology just seemed like a jumble of observations and I got bored. ...more than

Nov 02, 2010 Blog on Books rated it really liked it

Take you met the Frank Luntzes? Frank Luntz #one is a market researcher who helps companies past listening ultra-carefully to what consumers are proverb about products and business organization accountability. Luntz #2 is a political operative who takes his polling information and then advises politicians on new methods of phraseology and wordsmithing to make political messaging more, um, palatable, to the public electorate.

In his latest volume, "What Americans Actually Want…Really: The Truth About Our Hopes, Dreams,

Have you met the Frank Luntzes? Frank Luntz #1 is a marketplace researcher who helps companies by listening ultra-carefully to what consumers are proverb about products and business accountability. Luntz #2 is a political operative who takes his polling data and then advises politicians on new methods of phraseology and wordsmithing to brand political messaging more, um, palatable, to the public electorate.

In his latest book, "What Americans Really Want…Really: The Truth Nearly Our Hopes, Dreams, and Fears" (featuring an updated preface for this new paperback edition) Luntz drills deep into the collective psyche of the American consumer to extract data that reveals what the public wants right now. In this post 9/11, recession era historic period of both authorities and corporate greed and mumbo-jumbo, consumers, according to Luntz, are fed upward with lack of attention and corporate double-speak. (Though some would argue, it is exactly Luntz's influence that has produced much of that double-speak – i.e. "death tax" – to begin with.) He sees a consumer base – in both commerce and politics – that is desperate for transparency and accountability and will support no less than both.

While Luntz's research is fairly unassailable in its data collection (often relying on focus groups and dial monitoring – those videos with the reddish line moving up and down as a speaker delivers their message), it can sometimes exist questionable when that information is reduced into messages that involve rigorous wordsmithing to alter the message to make it more euphemistic to the public, particularly in the political loonshit. (Luntz, after all, is the man who changed the words "global warming" to "climate change," which final time we checked, are non quite the same thing.)

Although he has been chided by polling organizations in the past (most notably by the National Council on Public Polls likewise as the American Clan for Public Opinion Research) Luntz is quite candid in his methodologies and advice, making this a well-constructed and revealing volume well-nigh where the public stands today on issues of trust in both their public and private institutions. Refreshingly, he also knows his history in both the applicable political and commercial arenas that brought us to today. Anyone who is interested in survey work, public opinion, marketing or message shaping should read this volume. Merely watch out for the Orwellian parts. (A charge Luntz, of class, regularly denies.)

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This volume proved to exist a very disquieting or disturbing read. The writer clearly fabricated the point that knowledge is power, only it left me wondering exactly what he meant. Is information technology that one time the facts are presented, then i can accurately ascertain the volition of a population, or is it that once the facts are uncovered they tin be enhanced and spun to control the attitudes of the people? Do focus groups and sociological enquiry teach how society really operates, or do these studies merely provide those This book proved to be a very disquieting or disturbing read. The author clearly made the point that noesis is power, merely it left me wondering exactly what he meant. Is it that once the facts are presented, and so one can accurately ascertain the will of a population, or is information technology that in one case the facts are uncovered they tin be enhanced and spun to control the attitudes of the people? Practice focus groups and sociological research teach how society actually operates, or do these studies merely provide those in power with new and more than effective ways in which to bend the condition quo to their will.

Dr. Luntz has a very novel estimation of voters every bit 'consumers', and 'authorities' as production. And, also it would seem to follow that churches are actually 'stores'.

The author'south observations of the latest generation, Generation 2020, is really quite provocative. These young people are so radically different than their elders that all of the old rules and assumptions clearly no longer are feasible. And, I think that he makes his point that if this nation is to grow and prosper, this is where the new challenges will exist establish. Not to herd these young people back into the fold, simply in capturing the desires and aspirations of this new and emerging marketplace.

However, I tin can't aid but feel that Dr. Luntz's approach has no moral middle, and he doesn't even seem to experience that it is necessary. You lot find out what the people want, and and so you give it to them as quickly and cheaply as possible. Since any social event has a variety of points of view, and in that location always exists a trunk of facts which back up each and every position, then all solutions are every bit feasible. Therefore, Dr. Luntz could have paved the way for a more universal acceptance and understanding of ceremonious rights, or he could have merely as hands put forth and sold the views of the oppressors.

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Lots of unlike aspects virtually American beliefs, opinions and desires from different people and businesses. I felt like it jumped around a flake. The parts the author did seem to stay and focus on for a while were generational differences, which were fascinating, and faith. On the religious sections is where he inserted a large amount of his own opinions. In contrast, the residuum of the topics were non stance driven or even commented on across the facts of his unlike surveys.

Overall, information technology had a

Lots of different aspects about American beliefs, opinions and desires from unlike people and businesses. I felt like it jumped effectually a bit. The parts the author did seem to stay and focus on for a while were generational differences, which were fascinating, and organized religion. On the religious sections is where he inserted a big amount of his own opinions. In contrast, the rest of the topics were not stance driven or fifty-fifty commented on beyond the facts of his different surveys.

Overall, information technology had a lot of tidbits and insights into our culture which were very interesting. In hindsight, it feels like there was a lot of textile for not a lot of depth. But sometimes, surveys and those taking them don't ever focus on the deeper aspects of life.

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May 23, 2010 Vilo rated it liked information technology

Dr. Frank I. Luntz conducts focus groups and takes surveys of people for hundreds of companies and regime agencies. He has compiled his agreement of what Americans, in general, are similar. I am somewhat suspicious of surveys because how things are worded plays such a function in the outcome, but most of the conclusions Dr. Luntz reaches seem on target when compared to other reading and my experiences. Especially interesting was a section where he talks most what makes America unique and stron Dr. Frank I. Luntz conducts focus groups and takes surveys of people for hundreds of companies and government agencies. He has compiled his agreement of what Americans, in full general, are like. I am somewhat suspicious of surveys because how things are worded plays such a role in the outcome, but most of the conclusions Dr. Luntz reaches seem on target when compared to other reading and my experiences. Specially interesting was a section where he talks about what makes America unique and potent, and how he hopes we never lose those things. Religious faith and potent families are on that list. ...more than

I thought this book was very informative and interesting. I normaly don't read non-fiction similar this, but Frank Luntz has a very personal style of writing that kept me engaged and interested. He has done so many focus groups and surveys that I have gained a sense of appreciation knowing that I am reading the difficult work of his efforts when i ooh and ahh at how interesting some of the survey data is that he has gathered. Information technology's very informative and it really makes you think like, "wow that makes I thought this book was very informative and interesting. I normaly don't read non-fiction like this, only Frank Luntz has a very personal way of writing that kept me engaged and interested. He has done then many focus groups and surveys that I have gained a sense of appreciation knowing that I am reading the hard work of his efforts when i ooh and ahh at how interesting some of the survey information is that he has gathered. Information technology'due south very informative and it really makes you lot recall like, "wow that makes perfect sense, I never actually thought of it that way." I feel like I came to a ameliorate agreement of the country I live in later reading this book. ...more than

October 07, 2009 Lisa rated it really liked it

I really savour watching the focus groups that Frank Luntz uses to analyze what the public likes and doesn't like. During the past presidential campaign I retrieve I saw Frank with i of his groups at least once a week. While I don't think you tin judge everyone by a focus group, I do recollect there is a lot to acquire about people by watching this.
In this book Frank is polling people about much more than politics. He gives us info virtually religion, work, and other topics that are important to people.
Th I really savor watching the focus groups that Frank Luntz uses to clarify what the public likes and doesn't like. During the past presidential campaign I call up I saw Frank with one of his groups at least once a week. While I don't think yous tin judge everyone by a focus group, I do think there is a lot to larn virtually people by watching this.
In this book Frank is polling people about much more than than politics. He gives us info almost organized religion, piece of work, and other topics that are of import to people.
This book is very interesting and well worth reading! ...more

Listened to on audio CD. What an interesting and deeply engaging study on what Americans largely want. Luntz pulls no punches and presents empirical results to his all-encompassing research for support. Oh, I sure wish people would listen to Luntz more than (businesses, parents, children, teens, politicians, etc). I especially love his findings surrounding religious people, which turns out to be a damning rebuke to mainstream attempts to remove religion from as many areas every bit possible. Proficient stuff!

I thoroughl

Listened to on audio CD. What an interesting and deeply engaging study on what Americans largely desire. Luntz pulls no punches and presents empirical results to his extensive enquiry for back up. Oh, I certain wish people would listen to Luntz more than (businesses, parents, children, teens, politicians, etc). I especially love his findings surrounding religious people, which turns out to exist a damning rebuke to mainstream attempts to remove religion from as many areas equally possible. Good stuff!

I thoroughly recommend this book/audiobook!!

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Jul 24, 2013 Cris rated it liked it

Having nothing better to do, I got a hold of this marketing book. Pretty expert. I highly recommend it for people interested in branding. Interesting marketing studies and good instincts on why they say what they practise. Which translates into why we consume what we eat. The old truth however holds that women brand most purchasing decisions. I'one thousand relieved to see that Dunkin Donuts is more likely to outlive Starbucks than the other way around but because they get the American ethic of coffee. Interes Having cipher better to do, I got a agree of this marketing book. Pretty good. I highly recommend it for people interested in branding. Interesting marketing studies and good instincts on why they say what they practice. Which translates into why nosotros consume what we consume. The old truth withal holds that women make virtually purchasing decisions. I'thou relieved to see that Dunkin Donuts is more likely to outlive Starbucks than the other way around simply because they become the American ethic of coffee. Interesting chapter on religion and why Americans look hyper religious to the balance of the globe. ...more

December thirty, 2009 Melissa rated it really liked it

Liked that it is a alloy of other'south research and his own enquiry. He does a great chore at explaining what people are thinking and feeling about where we are, from employees, older americans, young americans, and everyone inbetween. Very interesting is to know if yous piece of work are an employer or you only desire to better understand some of neighbor's rational in how and why they call up the way they exercise. Very easy to read and wasn't too high brow or techinal to read. Liked that it is a blend of other's research and his own inquiry. He does a smashing job at explaining what people are thinking and feeling nigh where we are, from employees, older americans, young americans, and anybody inbetween. Very interesting is to know if you lot work are an employer or yous but want to better sympathize some of neighbour's rational in how and why they think the mode they exercise. Very like shooting fish in a barrel to read and wasn't too high brow or techinal to read. ...more

May 19, 2011 Gary Sedivy rated information technology really liked information technology

Some of the data in this volume is unsettling - it may exist right on, but the ramifications are troubling.
If the people in the US are as self-centered and selfish as this book protrays, or want outcomes that are untenable, east.one thousand., entering the work-forcefulness without any experience, expecting a promotion and raise before anything is accomplished.
"I want what I want when I desire it" is the mantra. Unfortunately it won't work that way, and non a few will be angry. Some of the information in this book is unsettling - it may exist right on, but the ramifications are troubling.
If the people in the US are equally cocky-centered and selfish equally this volume protrays, or want outcomes that are untenable, east.1000., entering the piece of work-strength without any feel, expecting a promotion and raise earlier anything is accomplished.
"I desire what I want when I want it" is the mantra. Unfortunately it won't work that way, and non a few volition be angry. ...more

Great volume about marketing. Luntz is a main of knowing the huge differences between seemingly similar discussion choices. He also has a lot of fascinating ideas nearly where and how to look for new opportunities. For example: anything that will shave ten minutes off a suburban female parent'due south day. And: consumers will generally try something new for their evenings, but are much less likely to tamper with their morning routine. Great book about marketing. Luntz is a master of knowing the huge differences between seemingly similar discussion choices. He besides has a lot of fascinating ideas about where and how to look for new opportunities. For case: anything that will shave x minutes off a suburban female parent's day. And: consumers will generally try something new for their evenings, but are much less likely to tamper with their morning routine. ...more

Oct 10, 2009 Susanne rated information technology it was amazing

fascinating book about what Americans believe and what they want in their lives. Luntz does a great job analysing what we want-he's right on the money. Great volume for marketers, businesses, politicians (I wish they would read this and actually do what it says)and anyone else that is interested in the pulse of America. fascinating book about what Americans believe and what they desire in their lives. Luntz does a bully job analysing what we want-he'south right on the money. Great book for marketers, businesses, politicians (I wish they would read this and actually do what it says)and anyone else that is interested in the pulse of America. ...more

Oct sixteen, 2009 Klasko rated information technology really liked information technology

Frank Luntz is a pollster and he makes statistics interesting. Who knew? He gives usa a practiced picture of ourselves every bit a land. Some of the information, especially about teens and high schoolhouse students is disturbing.

I like Frank Luntz. I like hearing what he says about his focus groups on Play tricks.

January 13, 2010 Rachelle rated information technology really liked it

Interesting and easy to read, but a little condescending - he is telling us well-nigh ourselves, after all. Simply his book is really written for businesses; he wants to help entrepreneurs spot an opportunity and act on it. Though you may disagree, he articulates ideas and priorities that y'all may not have thought about until now.

February 27, 2010 Amy rated it actually liked information technology

I listened to this as a book on tape. It had some good points, some things I agreed with and disagreed with, and was sometimes dry out to listen to. Despite that, though, Luntz makes some very valid points and has a lot of research to back up his points. While listening it sparks your mind into thinking of diverse opportunities that y'all can create yourself.

Dec 06, 2009 Walter rated information technology really liked it

Fascinating book. Frank Luntz gives yous an insight into why the full general mood is 180 degrees out of phase with the general management. He approaches politics, employers, employees, producers and consumers from a positive view point. This book is for anyone interested in improving.

Dec 16, 2009 John Hendricks rated it really liked it

Well-done book past noted conservative pollster Luntz. Written is a conversational style, it covers a broad range of American stance. Luntz should also do some international work...would be an intriguing contrast...

Pollsters know usa practically better than ourselves. I did like Luntz's critique on living in modern times and how it still comes back to family and friends that make for a meaningful life. Have time for the things almost meaningful to us. Pollsters know united states practically ameliorate than ourselves. I did like Luntz's critique on living in modern times and how it notwithstanding comes back to family and friends that make for a meaningful life. Take time for the things almost meaningful to us. ...more than

Dec 20, 2011 Ronschae4 rated it actually liked it

This is a very good "bulldoze past" expect at cultural preferences in American society. What we desire, how we want it, what nosotros don't, etc. If you are responsible for shaping product development or for advertising/sales, this is a adept, current, quick report. This is a very good "drive by" look at cultural preferences in American society. What we want, how we desire information technology, what we don't, etc. If you lot are responsible for shaping product development or for advert/sales, this is a good, current, quick report. ...more

Jun thirty, 2013 Samuel Lubell rated it really liked it

This volume is based on polls and Luntz's work as a pollster. There is lots of practiced data hither. Luntz's biases sometimes arrive the manner, especially when he talks about the importance of faith and traditional lifestyles. This book is based on polls and Luntz's work as a pollster. There is lots of good information here. Luntz'southward biases sometimes make it the way, especially when he talks near the importance of religion and traditional lifestyles. ...more

Sep 22, 2009 Sheila rated information technology it was astonishing

An amazing volume.. should be a must read for every CEO out at that place. Someone needs to start listening to the people and what we want.. not what they think we desire.

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